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The history of a legendary frock

Adolfo Conti
London, Milan, Rome
52 / 26 minutes

October 1, 1926. In American Vogue a simple black dress is featured for the first time alongside many flamboyant colored garments and lavish embroideries.

The Little Black Dress is signed by Coco Chanel and it is praised by the renowned magazine as the garment destined to become "a sort of uniform for women all over the world." With the hindsight of ninety years the words of the American magazine sound like a prophecy. In short order the Little Black Dress becomes the very symbol of Chanel and a "must" in every woman’s wardrobe.

After Chanel, it was cinema that made the LBD  the best-suited costume to express new models of Femininity: Rita Hayworth, Lauren Bacall, Marilyn Monroe, Anita Ekberg…And in 1961, Audrey Hepburn with Breakfast at Tiffany’s lends a touch of eternity to the Little Black Dress.

Since then the LBD continues to spark the imagination and creativity of the important Fashion labels: everyone, no matter if young or established, tests their mettle: from Valentino to Prada, from Versace to Alexander McQueen, from Armani to Dolce & Gabbana.

Today the LBD is more than ever a crucial point for the fashion of the future. In Holland, the young designer Iris Van Herpen abandons traditional fabrics and dabbles with new materials. Pivoting between craftsmanship and technology, her LBD made with a 3D printer, relaunches Chanel’s challenge into the new millennium. 


 International sales: GA&A Italy


a production by Doc Art

coproduced by Molly Aida Film

in collaboration with NDR ARTE  and SKY ARTE HD

in association with ERT Greek Television  RSI Italian Swiss Television

cofunded by the European Union - Creative Europe - MEDIA

written and directed by Adolfo Conti

screened by David Downton, Giusi Ferrè, Sofia Gnoli, Suzy Menkes, Ferdinando Scianna, Barbara Vinken

produced by Amalia Carandini  Adolfo Conti

executive producer  Ilaria Sbarigia

photography, graphic and editing  Eugenio Persico

music Pasquale Catalano

additional camera and sound Tony Costagliola di Fiore